DiscoverCollective Wisdom | Learn From the Best B2B Demand Gen MarketersCW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial
CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

Update: 2024-01-23
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Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.

Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.

Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/

Apply to join Demand Collective at demandcollective.io

"The Demand Gen community you wish existed sooner."

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In Channel
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CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr

2024-04-0142:43

CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2

CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2

2024-02-2541:36

CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

2024-01-2336:05

CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank

CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank

2023-12-2937:37

CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa

CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa

2023-12-1547:21

CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper

CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper

2023-12-0638:49

CW 02 - If You Like Playing Risk, Marketing Is for You | Michael Roberts, Fractional Director of Demand Gen at Boost My Email

CW 02 - If You Like Playing Risk, Marketing Is for You | Michael Roberts, Fractional Director of Demand Gen at Boost My Email

2023-11-2539:17

CW 01 - What's the real problem with Marketing and Sales? | Steve Armenti, Global Demand Gen at Google

CW 01 - What's the real problem with Marketing and Sales? | Steve Armenti, Global Demand Gen at Google

2023-11-1726:31

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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

Demand Collective